LAUNCHING ON WORLD
OCEANS DAY, JUNE 8TH
Piece by piece. Let’s keep plastic out of the oceans.
About 71% of the Earth´s surface is covered by the oceans. They produce over half of the oxygen on our planet, they´re the home to over one million species of animals and even more plants. Furthermore, the oceans are the key regulators of the climate. So it´s safe to say that every living thing on Earth is dependent on the health of our seas.
Tragically, estimates indicate that by the year 2050, there will be more plastic in the oceans than there are fish, unless we seriously change our habits and the way we handle our waste.
With Kånken Art ‘21, Fjällräven aims to increase awareness around these problems, but also hopes to inspire change: Since 80% of ocean plastics come from land, our immediate surroundings are a good place to start. Let’s do it together, one piece of plastic at a time.
Working together against plastics.
Kånken Art is part of Fjällräven’s Arctic Fox Initiative, and one percent of every Kånken Art ‘21 purchase goes directly to its fund. In 2021, Fjällräven is working with organisations that support the reduction of plastic waste and focus on cleaning up what is already out here.
The 2 Minute Foundation
The 2 Minute Foundation is a UK-based charity devoted to cleaning up the planet two minutes at a time. They believe that simple, achievable acts can add up to make a great difference.
The Leave No Trace Center for Outdoor Ethics
The Leave No Trace Center for Outdoor Ethics is an American non-profit organisation dedicated to protecting the outdoors by teaching and motivating people to enjoy it responsibly.