About Us

Functional, durable, timeless

Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.

This is what we do:

• Develop functional, durable and timeless outdoor gear
• Act responsibly towards nature, animals and people
• Inspire and develop interest in outdoor life

“We’ve been trekking for more than 50 years; I hope we never get there.”

Our Mission

Who we are, where we come from and where we’re going.

Our Timeline

Our on-going journey of self-improvement.

Learn our history

Press Room

Find all our latest news and happenings.

The Arctic Fox Trust

Supporting projects that put nature first.

Our Responsibility

Leaving camp in a better shape than we found it.

Read our compass here

Our Materials

Functional, durable, timeless and created on nature’s terms.

Learn more


Come and join our nature-loving team.

See all open vacancies